Brand & Product Launches at Stone House
A great launch event does three things:
Shows off the product.
Embodies the brand.
Gives guests a story they actually want to tell.
Stone House is a natural playground for that kind of event: music‑ready showroom, moody bars, a flexible dining room, and a kitchen/bar team that can build menus and drinks around your concept.
Step 1: Define the Story You’re Telling
Ask:
What problem does this product solve, and how does it make people feel?
Is the brand more heritage & craft, modern & sharp, or playful & experimental?
Do we want the event to feel like a party, a premiere, a tasting, or a pop‑up experience?
If your brand leans into craft, regeneration, or human connection, Stone House’s own identity (historic building, farm‑forward food, zero‑proof and cocktail culture) gives you a lot to work with.
Step 2: Choose the Right Room Mix
For a launch, you might:
Use the Showroom as your main stage—for product reveals, keynotes, and immersive content.
Turn the Parlour and Lounge into hands‑on demo or tasting zones.
Reserve the Dining Room for VIP dinners, press briefings, or influencer gatherings.
Use the Courtyard for arrivals, step‑and‑repeat, or casual networking (weather permitting).
Think of the building as a journey through your brand.
Step 3: Integrate Food & Drink into the Brand Experience
Work with the Stone House team to:
Create a signature cocktail and zero‑proof drink inspired by your brand colors, flavor profile, or tagline.
Build a menu around local ingredients and textures that echo your story (fresh, bold, comforting, etc.).
Incorporate product moments into service (e.g., packaging at place settings, custom napkins, menus that explain the connections).
Guests subconsciously understand your brand better when they can taste and feel it.
Step 4: Layer in Content Moments
A strong launch schedule might include:
A short, cinematic reveal on the Showroom stage.
A guided live demo or experiential zone where guests can use or taste the product.
One or two short talks from founders, creators, or partners.
Plenty of time for guests to explore, post, and interact.
Make sure Wi‑Fi and charging points are easy to find—these events live online as much as they do in the room.
Step 5: Plan for Photo & Video
Give your creative team:
Clear shot lists (room setups, hero product shots, people interacting with the product, details).
Time in the space before doors open to capture clean imagery.
Dedicated moments—like a staged unboxing or live announcement—for video clips.
Stone House’s stone, wood, and layered lighting naturally add depth to photos; your styling and lighting choices do the rest.
Soft CTA
If you’re looking for a launch venue that can flex from polished presentations to intimate demos to full‑blown celebration—all in one night—Stone House’s mix of spaces and strong culinary/bar programs are made for experiential brand storytelling.